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Startup Generation

“Startup Generation” provides team experience in starting companies for learners in grades 6 through 12.  The approach moves from simulations and games to teams pitching businesses to investors, in the contexts shown below. This highly successful curriculum was developed by Jim Gerry and Carl Heine working with student startup founders and interns whose accomplishments have been acknowledged by Shark Tank, the 20-under-20 Thiel Fellowship program, Techstars, MIT Innovation Initiative, 1871 and more.  



The two most employer-reported gaps seen in candidate interviews are communication and collaboration, which is why Team competencies are so important. We develop these skill sets through Peer-Coaching, guided by research from Joe Abraham, and his book, Entrepreneurial DNA. ​Abraham studied many startups and the people in them and what makes them work. He concluded that startups that are successful have four basic types of people running them and he categorized them into 4 types: BOSI. 


Role integration then takes these roles and helps students identify which role (BOSI) they are and given that, how to best work within a team, determining who can best contribute what to make the business successful.



startups that are successful have four basic types of people running them.

These are categorized into 4 types: BOSI. 


B = Builder - creates and leads
O = Opportunist  - 
promotes and sells 

S = Specialist - provides special knowledge and skills

I = Innovator - comes up with the new ideas 

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NextREADY Candidates demonstrate these competencies:


  • Entrepreneurial dispositions (e.g., overcoming fear of failure)

  • Ideation

  • Team Building and Management

  • Business Modeling

  • Market Research

  • Lean Startup Methodology

  • Incorporation and Intellectual Property

  • Creating a prototype and product

  • Marketing and Sales

  • Pitching and Raising Capital

  • Exiting a business


By the end of the experience, teams have a minimum viable product and a business model they can pitch to investors


to content

  • Facilitated by an online toolkit

  • Builds a network of coaches

  • Enhanced by a community of practice organized around professional development

  • Interoperable with major
    learning management systems 

  • Team-based

  • Real-world





  • Building and using a network of business professionals

  • Teacher as coach, not content expert

  • Performance based

  • Student centered

  • Inquiry oriented

  • Integrated

  • Play - games

  • Risk and failure as learning 

  • Provide resources to students


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An Integrated Model for Success

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